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Advertising strategies to get the best candidates

The Advertisement

The first thing to do is to write a great advertisement! At this, Barclay Recruitment are experts! It is an art to describe the company, the opportunity, the role and the career path in a way that makes the candidate want to enthusiastically apply.

Newspaper Advertising

This is probably the first port of call for people seeking employment and therefore should be included in the Advertising Strategy. However, don't make the mistake of advertising in your own name or, even worse, advertising without any company identification - this sends a negative message to the candidates as they wonder what you are trying to hide, and the good candidates won't send their resume in to just anyone in any case.

Advertising in the Newspaper under the Barclay Recruitment banner will give you the following advantages:

• Professionalism - When your company uses a professional executive recruitment firm to advertise the position you are filling it sends the right message to potential candidates.
• Confidentiality - The candidates are more confident about calling and inquiring or sending in their details as they know their confidentiality is assured, as opposed to sending their details to a competitor.
• Unbiased - By not mentioning the company name you are removing any bias the candidates may have about your firm, be it good or bad.
• Impact - We strongly recommend that any advertisements that you do place with us be done in spot colour using the Barclay British Racing Green. While there is generally a 20% loading for spot colour the impact and subsequent response is dramatically increased thereby easily justifying the extra expense.

Internet Advertising

Many employers naturally think that when a vacancy arises the only way to fill it is to put an ad in the paper. The Internet is now another serious medium for attracting top calibre candidates.

Barclay Recruitment utilises the services of Seek, Australia's leading employment website, to do all our Internet Advertising Campaigns. We receive an excellent response in most cases and have a proven track record of success with this site and their services.

Database Advertising Campaign

Everytime we receive an application from a candidate they are carefully coded according to their work experience, industry knowledge, qualifications, skills and salary. When a new assignment is accepted we immediately contact the relevant candidates on our database by mail and email to bring the position to their attention. This is a very powerful tool as candidates feel complimented when approached to consider a new position.

Conclusion

Some assignments are destined to fail right from the word go simply because of the Advertising Strategy. Writing a poor advertisement, placing it in the wrong medium, or even just not responding to the applicants quickly enough, can be a recipe for disaster.

Let Barclay Recruitment use our skills and knowledge to maximise the effectiveness of your advertising strategy and bring the best possible candidates to your attention.